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| ENTR 31000 - Marketing And Management For New Ventures |
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Credit Hours: 3.00. This course builds on the foundational skills developed in ENTR 20000 (prerequisite course) to bring students through the process of launching a new venture. Students work in teams to develop and validate business models for potential startups. This occurs through experiential activities including gathering feedback from potential customers, creating forecasts, developing a go-to-market strategy, and pitching to investors. Students can choose ENTR 31000 or ENTR 31500 to serve as the second required core course for the Certificate in Entrepreneurship and Innovation.
3.000 Credit hours Syllabus Available Levels: Undergraduate, Graduate, Professional Schedule Types: Distance Learning, Lecture All Sections for this Course Offered By: School of Management Department: Office of The Provost Course Attributes: Upper Division May be offered at any of the following campuses: West Lafayette Learning Outcomes: 1. Validate new business concepts and business models. 2. Conduct primary market research with prospective customers. 3. Apply the financial knowledge necessary for sales forecasting and cash flow management. 4. Evaluate methods to acquire and manage financial resources for a proposed venture. 5. Persuade investors and partners to support an entrepreneurial venture. 6. Identify and recruit talent for an entrepreneurial team. 7. Participate effectively as a team member or leader. Prerequisites: Undergraduate level ENTR 20000 Minimum Grade of D- or Professional level ENTR 20000 Minimum Grade of D- |
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