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Detailed Course Information


Fall 2015
Nov 27, 2015
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AGEC 32700 - Principles Of Food And Agribusiness Marketing
Credit Hours: 3.00. This course is a study of the major components of marketing decisions made by food and agribusiness firms. The course examines the marketing process, market research, marketing opportunities, and marketing strategies. Students will work on developing skills for evaluating and making marketing decisions. Typically offered Fall Spring.
3.000 Credit hours

Syllabus Available
Levels: Graduate, Professional, Undergraduate
Schedule Types: Distance Learning, Lecture

Offered By: College of Agriculture
Department: Agricultural Economics

Course Attributes:
Upper Division

May be offered at any of the following campuses:     
      West Lafayette

Learning Objectives: 1. Demonstrate proficiency in their chosen discipline that incorporates knowledge, skills, technology, and professional conduct. 2. Demonstrate critical thinking by using data and reasoning to develop sound responses to complex problems. 3. Demonstrate the ability to write and speak with effectiveness while considering audience and purpose. 4. Demonstrate the ability to work effectively as part of a problem-solving team. 5. Demonstrate knowledge of a range of cultures and an understanding of human values and points of view of other than their own. 6. Demonstrate ability to apply social, economic, political, and environmental principles to living in a global community.

Undergraduate level ENTR 20000 Minimum Grade of D- or Undergraduate level AGEC 33000 Minimum Grade of D-

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