| Principles Of Marketing And Management For Horticultural Businesses - 21731 - HORT 43500 - 001 |
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Associated Term: Fall 2015
Levels: Graduate, Professional, Undergraduate West Lafayette Campus Lecture Schedule Type Learning Outcomes: HORT 435 studies the core components of marketing that should be used by every small horticultural business. This class also uses an entrepreneurial approach to business management that can be applied to horticultural businesses. Students will learn how to strategically launch a small business and gain an understanding of the following topics: market research, marketing opportunities, business plans, financial terminology, and the issues involved with managing small business. Required Materials: Textbook: Scarborough, Norman M. and Jeffrey R. Cornwall. 2014. Entrepreneurship and Effective Small Business Management, 11th Ed. Prentice Hall. Technical Requirements: View Catalog Entry
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