| Dgtl Bus&Info Strategies - 65547 - MGMT 59000 - 003 |
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Associated Term: Spring 2014
Levels: Undergraduate, Graduate, Professional West Lafayette Campus Lecture Schedule Type Learning Outcomes: The Internet and other emerging technologies have enabled new ways for companies to organize their businesses. Companies are also increasingly dealing with digital information and goods that are different in many ways from other goods and services. The purpose of this course is to explore how new digital business models and digital information affect company strategy, market structure, and pricing. We will use lectures, cases, class discussions, games, and team projects to examine a variety of topics including pricing and competition on the Internet, cross-channel competition and marketing, “Long Tail”, pricing of digital information, bundling, versioning, network effects, platform, and a variety of other topics. Fundamental economic principles will be illustrated using business case studies. At times, we will also discuss emerging digital technologies, business models and industry structures. We will use methods studied in the course to explore pricing of in-flight wireless services, pricing and management of cloud computing, and bundling of Internet, phone, and cable services. Required Materials: Technical Requirements: View Catalog Entry
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