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| MGMT 62100 - Marketing Management II |
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Credit Hours: 2.00 to 4.00. Introduces students to the analytical, strategic, and tactical aspects of marketing management. Exposes students to the issues and challenges in the management of the marketing mix, including product policy, pricing, marketing communications, and distribution policy. Prerequisite: MGMT 62000.
0.000 TO 4.000 Credit hours Levels: Undergraduate, Graduate, Professional Schedule Types: Distance Learning, Lecture Offered By: School of Management Department: School of Mgmt Adm & Instr May be offered at any of the following campuses: West Lafayette Continuing Ed West Lafayette |
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