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Fall 2022
Mar 29, 2024
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. The Schedule Type links will be available only when the schedule of classes is available for the selected term.

MGMT 62000 - Marketing Management
Credit Hours: 2.00 to 4.00 (West Lafayette and Calumet) 3.00 (North Central). The objective of this course is to familiarize students with the methods and frameworks necessary to execute strategic plans in a marketing context. Marketing managers must be able to properly identify the needs of their given consumer base and design strategic plans to align the different dimensions of the marketing mix; such as pricing, promotional campaigns, product characteristics, and the necessary distribution channels, while taking into consideration the offerings of the competitors. To this end, we offer an immersive course, which leverages both lectures and case discussions, to enhance the thought process and presentation of hallmark marketing frameworks.
0.000 TO 4.000 Credit hours

Levels: Graduate, Professional, Undergraduate
Schedule Types: Distance Learning, Lecture

Offered By: School of Management
Department: School of Mgmt Adm & Instr


May be offered at any of the following campuses:     
      West Lafayette Continuing Ed
      Northwest- Westville
      Northwest- Hammond
      West Lafayette


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