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| MGMT 32400 - Marketing Management |
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Credit Hours: 3.00. The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in analyzing and solving marketing problems. The course is also a foundation for advanced elective courses in marketing. Topics covered in the course include customer behavior, market segmentation, product positioning, market research, product management, pricing, promotion, sales force management and competitive analysis.
3.000 Credit hours Syllabus Available Levels: Undergraduate, Graduate, Professional Schedule Types: Distance Learning, Individual Study, Lecture Offered By: School of Management Department: School of Mgmt Adm & Instr Course Attributes: Upper Division May be offered at any of the following campuses: West Lafayette Learning Outcomes: 1. Develop understanding of marketing activities and the marketing concept. 2. Provide an understanding of how marketing ties in with other corporate functions. 3. Develop your intuition in analyzing a business environment and making subsequent decisions. |
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