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| MGMT 32300 - Principles Of Marketing |
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Credit Hours: 3.00. This course aims to provide students with a broad understanding of marketing concepts that are useful to managers in a variety of applications including the marketing of consumer products, marketing of services, business-to-business marketing, and the marketing challenges that arise in not-for-profit organizations. Marketing involves identifying customer needs, then satisfying those needs by offering the right product and/or service at an acceptable price, making it available to customers through appropriate distribution channels, and promoting it in ways that motivate purchase as much as possible. The course serves as a foundation for marketing knowledge in general. No credit for students in the School of Management, except economics majors.
3.000 Credit hours Syllabus Available Levels: Undergraduate, Graduate, Professional Schedule Types: Distance Learning, Individual Study, Lecture Offered By: School of Management Department: School of Mgmt Adm & Instr Course Attributes: Upper Division May be offered at any of the following campuses: Northwest- Westville Northwest- Hammond West Lafayette Learning Outcomes: 1. Students will learn about the functional area of marketing through the managerial perspective. 2. Students will learn about the marketing-decision making process. |
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