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| MGMT 52200 - New Product Development |
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Credit Hours: 2.00. The course covers new product development issues including idea generation, concept testing, prototype development, patent protection, and product launch. Student teams generate a new product idea, test the idea with target customers, and develop a product launch strategy.
2.000 Credit hours Syllabus Available Levels: Undergraduate, Graduate, Professional Schedule Types: Lecture Offered By: School of Management Department: School of Mgmt Adm & Instr Course Attributes: Upper Division May be offered at any of the following campuses: West Lafayette Continuing Ed West Lafayette Learning Outcomes: 1. Understand New Product Development Process. 2. Analyze New Product Development Cases. 3. Develop and Test a New Product Idea. |
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