 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. The Schedule Type links will be available only when the schedule of classes is available for the selected term. |
| MGMT 32300 - Introduction To Market Analysis |
|
Credit Hours: 3.00. This mixed lecture and case course provides an overview of the functional area of marketing. The course is taught from a managerial perspective; it focuses on inputs to the marketing decision-making process, the process itself, and its results. No credit for students in the School of Management, except economics majors. Typically offered Fall Spring.
3.000 Credit hours Syllabus Available Levels: Undergraduate, Graduate, Professional Schedule Types: Distance Learning, Individual Study, Lecture Offered By: School of Management Department: School of Mgmt Adm & Instr Course Attributes: Upper Division May be offered at any of the following campuses: Northwest- Westville West Lafayette Learning Outcomes: 1. Students will learn about the functional area of marketing through the managerial perspective. 2. Students will learn about the marketing-decision making process. |
 |