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| BCM 55500 - Construction Leadership And Marketing |
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Credit Hours: 3.00. Analysis of organizational leadership at the executive level. The goals of this course are to introduce and stimulate thought and discussion of leadership theories, characteristics and behaviors of successful leaders, contextual factors affecting leader effectiveness, dynamics of leader-follower relationships, communication, decision-making and contemporary challenges confronting organizational leaders as well as marketing theory, marketing vs. business development, the marketing process, and an introduction to a construction marketing dashboard. BCM graduate students may register for this course without written department or instructor approval. Non-BCM students must obtain written department approval prior to registration. Typically offered Spring.
3.000 Credit hours Syllabus Available Levels: Undergraduate, Graduate, Professional Schedule Types: Distance Learning, Lecture Offered By: College of Technology Department: Bldg Construction Mgmt Tech Course Attributes: Upper Division May be offered at any of the following campuses: West Lafayette Continuing Ed West Lafayette Learning Outcomes: 1. Leadership theories. 2. The characteristics and behaviors of successful leaders. 3. Contextual factors affecting leader effectiveness. 4. Dynamics of leader-follower relationships. 5. Communication, decision-making and other key leadership skills. 6. Contemporary challenges confronting organizational leaders. 7. Marketing theory. 8. Marketing vs. business development. 9. The marketing process. 10.Introduction to a Construction Marketing Dashboard. |
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