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| AGEC 42900 - Agri-Marketing Analytics |
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Credit Hours: 3.00. This course focuses on the use of modern, data-drive analytics marketing techniques. Focuses on the analysis of marketing data and metrics to help make business decisions. A hands-on course that requires extensive use of the computer. Laptops required.
3.000 Credit hours Syllabus Available Levels: Undergraduate, Graduate, Professional Schedule Types: Distance Learning, Lecture Offered By: College of Agriculture Department: Agricultural Economics Course Attributes: Provost Low Enroll Perm Waiver, Upper Division May be offered at any of the following campuses: West Lafayette Repeatable for Additional Credit: Yes - May be repeated an unlimited number of times Learning Outcomes: 1. Learn how to use Excel to summarize and present business data. 2. Learn how to integrate data with microeconomic and statistical concepts to rigorously tackle business questions. 3. Learn modern big-data marketing analytics tools to examine pricing, market segmentation, customer valuation, retailing, advertising, market research, and internet and social marketing. Prerequisites: (Undergraduate level AGEC 20300 Minimum Grade of D- or Undergraduate level AGEC 20400 Minimum Grade of D- or Undergraduate level ECON 25100 Minimum Grade of D-) and (Undergraduate level AGEC 32700 Minimum Grade of D- or Undergraduate level MGMT 32300 Minimum Grade of D- or Undergraduate level MGMT 32400 Minimum Grade of D-) and Undergraduate level STAT 30100 Minimum Grade of D- and (Undergraduate level AGEC 20200 Minimum Grade of D- or Undergraduate level AGEC 20201 Minimum Grade of D-) |
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