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| MGMT 62000 - Marketing Management |
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Credit Hours: 2.00 to 4.00 (West Lafayette and Calumet) 3.00 (North Central). The objective of this course is to familiarize students with the methods and frameworks necessary to execute strategic plans in a marketing context. Marketing managers must be able to properly identify the needs of their given consumer base and design strategic plans to align the different dimensions of the marketing mix; such as pricing, promotional campaigns, product characteristics, and the necessary distribution channels, while taking into consideration the offerings of the competitors. To this end, we offer an immersive course, which leverages both lectures and case discussions, to enhance the thought process and presentation of hallmark marketing frameworks.
0.000 TO 4.000 Credit hours Levels: Undergraduate, Graduate, Professional Schedule Types: Distance Learning, Lecture Offered By: School of Management Department: School of Mgmt Adm & Instr May be offered at any of the following campuses: West Lafayette Continuing Ed Northwest- Westville Northwest- Hammond West Lafayette Restrictions: Must be enrolled in one of the following Programs: Economics-CPOSTB Economics-MA Teaching Economics-MS Economics-MS Economics-MS Economics-PHD Management-CPOSTB Management-CPOSTB Management Exec-MBA International Mgmt Masters-MBA Management-MBA Management-MBA Management-MBA Management-MS Management-MS Management-PHD Management Exec-MBA Management Exec-MBA International Mgmt Masters-MBA International Mgmt Masters-MBA Org Behav HR Mgmt-PHD Economics-CPOSTB Must be enrolled in one of the following Levels: Graduate |
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