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| MGMT 52200 - New Product Development |
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Credit Hours: 2.00. The course covers new product development issues including idea generation, concept testing, prototype development, patent protection, and product launch. Student teams generate a new product idea, test the idea with target customers, and develop a product launch strategy.
2.000 Credit hours Syllabus Available Levels: Undergraduate, Graduate, Professional Schedule Types: Lecture Offered By: School of Management Department: School of Mgmt Adm & Instr Course Attributes: Upper Division May be offered at any of the following campuses: West Lafayette Continuing Ed West Lafayette Learning Outcomes: 1. Understand New Product Development Process. 2. Analyze New Product Development Cases. 3. Develop and Test a New Product Idea. Restrictions: Must be enrolled in one of the following Programs: Economics-CPOSTB Economics-MA Teaching Economics-MS Economics-MS Economics-MS Economics-PHD Management-CPOSTB Management-CPOSTB Management Exec-MBA International Mgmt Masters-MBA Management-MBA Management-MBA Management-MBA Management-MS Management-MS Management-PHD Management Exec-MBA Management Exec-MBA International Mgmt Masters-MBA International Mgmt Masters-MBA Org Behav HR Mgmt-PHD Economics-CPOSTB Must be enrolled in one of the following Levels: Graduate May not be enrolled as the following Classifications: Sophomore: 45 - 59 hours Sophomore: 30 - 44 hours Freshman: 0 - 14 hours Freshman: 15 - 29 hours Prerequisites: GR-MGMT 52200 Requisites General Requirements: ( Student Attribute: GR May not be taken concurrently. ) or ( Course or Test: MGMT 62000 Minimum Grade of C May not be taken concurrently. and Course or Test: MGMT 62100 Minimum Grade of C May not be taken concurrently. and Course or Test: MGMT 67000 Minimum Grade of C May not be taken concurrently. and Course or Test: MGMT 67100 Minimum Grade of C May not be taken concurrently. ) |
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