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Detailed Course Information

 

Fall 2022
Jun 27, 2022
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Information Select the desired Level or Schedule Type to find available classes for the course.

MGMT 52100 - Brand Management
Credit Hours: 2.00. This course exposes students to the issues and activities in brand management. Topics include developing the brand marketing plan, design and execution of integrated marketing communications, testing, launching, and repositioning of brands, creating and managing brand equity, formulating strategies for leveraging and defending brands, product line and category management. Typically offered Fall.
0.000 OR 2.000 Credit hours

Syllabus Available
Levels: Graduate, Professional, Undergraduate
Schedule Types: Distance Learning, Lecture

Offered By: School of Management
Department: School of Mgmt Adm & Instr

Course Attributes:
Upper Division

May be offered at any of the following campuses:     
      West Lafayette Continuing Ed
      West Lafayette

Learning Outcomes: 1. Identify the components of a firm's brand equity, based on weekly discussions of "Best Practice" cases assigned in the course. 2. Demonstrate an understanding of how a firm formulates, develops, and executes a firm's branding strategy. 3. Demonstrate an understanding of the key components of a firm's branding strategy. 4. Develop an understanding of how a firm manages the issues of building brand equity, measuring brand equity, and understanding how to grow a firm's brands.


Restrictions:
Must be enrolled in one of the following Programs:     
      Economics-CPOSTB
      Economics-MA Teaching
      Economics-MS
      Economics-MS
      Economics-MS
      Economics-PHD
      Management-CPOSTB
      Management-CPOSTB
      Management Exec-MBA
      International Mgmt Masters-MBA
      Management-MBA
      Management-MBA
      Management-MBA
      Management-MS
      Management-MS
      Management-PHD
      Management Exec-MBA
      Management Exec-MBA
      International Mgmt Masters-MBA
      International Mgmt Masters-MBA
      Org Behav HR Mgmt-PHD
      Economics-CPOSTB
Must be enrolled in one of the following Levels:     
      Graduate
May not be enrolled as the following Classifications:     
      Sophomore: 45 - 59 hours
      Sophomore: 30 - 44 hours
      Freshman: 0 - 14 hours
      Freshman: 15 - 29 hours

Prerequisites:
GR-MGMT 52100 Requisites

General Requirements:

Student Attribute: GR
May not be taken concurrently.  )
or
Course or Test: MGMT 62000
Minimum Grade of C
May not be taken concurrently. )


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