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Detailed Course Information


Mar 04, 2024
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ENTR 31000 - Mktg Mgmt For New Ventures
3.0 | LEC 3 3.0 | 3.0 | DIS 0 3.0 |

3.000 Credit hours

Syllabus Available
Levels: Graduate, Professional, Undergraduate
Schedule Types: Distance Learning, Lecture

Offered By: School of Management
Department: Office of The Provost

Course Attributes:
Upper Division

May be offered at any of the following campuses:     
      West Lafayette

Learning Outcomes: 1. Validate new business concepts and business models. 2. Conduct primary market research with prospective customers. 3. Apply the financial knowledge necessary for sales forecasting and cash flow management. 4. Optimize channels and intermediaries necessary to reach customers and users. 5. Identify and recruit talent for an entrepreneurial team. 6. Persuade investors and partners to support an entrepreneurial venture.

Undergraduate level ENTR 20000 Minimum Grade of D- or Professional level ENTR 20000 Minimum Grade of D-

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