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| COM 47800 - Health Communication Campaigns |
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Credit Hours: 3.00. This course is an introduction to the processes and theories that are used to design both informational and persuasive health communication campaigns. The course will also introduce students to proper evaluation procedures to determine a campaign's efficacy. Students will be able to contribute to their portfolios by applying theory and primary research in the construction of a health communication campaign plan for a client. Typically offered Fall Spring Summer.
3.000 Credit hours Syllabus Available Levels: Undergraduate, Graduate, Professional Schedule Types: Distance Learning, Lecture Offered By: College of Liberal Arts Department: Brian Lamb School of Comm Course Attributes: Upper Division May be offered at any of the following campuses: West Lafayette Learning Outcomes: 1. Identify and perform the various stages of implementing a health communication campaign through course readings, discussions, and the creation of their final projects. 2. Apply formative research techniques and analyze relevant data in the creation of their final projects. 3. Identify the major theories and their essential components used in building health communication campaigns, and apply their components in course assignments. 4. Assess prior and current campaign efforts to understand their effectiveness and also recognize their limitations. |
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