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| HORT 43500 - Developing An Agricultural Startup |
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Credit Hours: 4.00. Principles of marketing and business management in the horticultural industries; market organization, performance, and planning; financial planning, pricing, promotion, cost control, and legal aspects of retailing. Case studies in direct farm, floral, and garden center management. Typically offered Fall.
0.000 OR 4.000 Credit hours Syllabus Available Levels: Undergraduate, Graduate, Professional Schedule Types: Distance Learning, Laboratory, Lecture Offered By: College of Agriculture Department: Hort & Landscape Architecture Course Attributes: Upper Division May be offered at any of the following campuses: West Lafayette Learning Outcomes: 1. Become critical thinkers. 2. Gain an understanding of marketing principles and theory. 3. Develop an understanding of marketing information available to horticulture industry professionals and how this information can be used. 4. Identify the four kinds of resources managers use. 5. Develop an understanding of financial terminology sufficiently to communicate with financial professionals and make informed decisions. 6. Construct and use an income statement, balance sheet, strategic profitability model, and cash flow budget. 7. Establish a level of confidence in creating a business plan as a tool to assess, create, and communicate a business concept. 8. Understand how to manage people in the workplace. Prerequisites: (Undergraduate level AGEC 33000 Minimum Grade of D- or Undergraduate level ENTR 20000 Minimum Grade of D-) and (Undergraduate level AGEC 20300 Minimum Grade of D- or Undergraduate level AGEC 21700 Minimum Grade of D-) |
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