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| COM 60111 - Seminar In Strategic Communication |
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Credit Hours: 3.00. This graduate course will survey the theories and processes of strategic communication and its practice by business, government, politicians, and non-profits -in domestic and international arenas. The course will emphasize the application of theory to provide an in-depth understanding of planning, executing, and evaluating strategic communication plans. Prerequisite: Graduate student in communication. Permission of department required. Typically offered Fall Spring Summer.
3.000 Credit hours Syllabus Available Levels: Undergraduate, Graduate, Professional Schedule Types: Distance Learning Offered By: College of Liberal Arts Department: Brian Lamb School of Comm May be offered at any of the following campuses: West Lafayette Continuing Ed West Lafayette Repeatable for Additional Credit: Yes - May be repeated up to 2 times Learning Outcomes: 1. Understand the context in which strategic communication operates and the dynamics changing the profession, its work, and its value to clients and society. 2. Understand the theories which underlie strategic communication. 3. Understand the processes of the development and implementation of comprehensive communication strategies. 4. Strengthen writing and presentation skills relevant to strategic communication through course assignments. Restrictions: Must be enrolled in one of the following Levels: Graduate |
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