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| MGMT 32400 - Marketing Management |
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Credit Hours: 3.00. The objectives of this course are to expose students to the problems commonly faced by marketing managers and to develop skills in analyzing marketing problems and preparing implementable plans of action based on analyses of given business situations. Cases and a marketing simulation are used to focus the discussion and to reinforce learning of key marketing concepts. Typically offered Summer Fall Spring.
3.000 Credit hours Levels: Undergraduate, Graduate, Professional Schedule Types: Distance Learning, Individual Study, Lecture Offered By: School of Management Department: School of Mgmt Adm & Instr Course Attributes: Upper Division May be offered at any of the following campuses: Indiana College Network West Lafayette Restrictions: Must be enrolled in one of the following Majors: Accounting Advanced Accountancy Economics Honors Economics Finance IM/Analytical Consulting IM/Computer Science IM/Economics IM/Economics Honors IM/Engineering IM/Financial Engineering IM/Interdisciplinary IM/Mgmt Info Systems IM/Manufacturing Mgmt IM/Manufac & Svc Operations IM/Operations Management IM/Quantitative Methods IM/Science IM/Sci, Tech, Engr & Math Management Marketing IM/Oper & Supply Chain Mgmt Supply Chain Info & Analytics Strategy & Organiz Mgmt Prerequisites: (Undergraduate level ECON 25100 Minimum Grade of C- or Undergraduate level ECON E2010 Minimum Grade of C- or Undergraduate level ECON E1030 Minimum Grade of C-) and (Undergraduate level MGMT 20100 Minimum Grade of C- or Undergraduate level GBA 23000 Minimum Grade of C- or Undergraduate level BUS A2020 Minimum Grade of C-) or Undergraduate level ACC 20100 Minimum Grade of D- |
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