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| PSY 28500 - Consumer Behavior |
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Credit Hours: 3.00. Basic concepts and methods of psychology as used to understand consumer behavior. Course covers general concepts (e.g., personality, information-processing, social class, family decision-making) as well as their applications to specific examples of consumer behavior (e.g., information search, product choice, purchase). Typically offered Summer Fall Spring.
3.000 Credit hours Levels: Undergraduate, Graduate, Professional Schedule Types: Distance Learning, Lecture Offered By: College of Health & Human Sci Department: Psychological Sciences Course Attributes: Lower Division, S General Education May be offered at any of the following campuses: West Lafayette |
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