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| MGMT 32300 - Introduction To Market Analysis |
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Credit Hours: 3.00. This mixed lecture and case course provides an overview of the functional area of marketing. The course is taught from a managerial perspective; it focuses on inputs to the marketing decision-making process, the process itself, and its results. No credit for students in the School of Management, except economics majors. Typically offered Fall Spring.
3.000 Credit hours Syllabus Available Levels: Undergraduate, Graduate, Professional Schedule Types: Distance Learning, Individual Study, Lecture Offered By: School of Management Department: School of Mgmt Adm & Instr Course Attributes: Upper Division May be offered at any of the following campuses: Northwest- Westville West Lafayette Learning Outcomes: 1. Students will learn about the functional area of marketing through the managerial perspective. 2. Students will learn about the marketing-decision making process. Restrictions: May not be enrolled in one of the following Majors: Accounting Advanced Accountancy Finance IM/Analytical Consulting IM/Computer Science IM/Economics IM/Economics Honors IM/Engineering IM/Interdisciplinary IM/Mgmt Info Systems IM/Manufacturing Mgmt IM/Manufac & Svc Operations IM/Operations Management IM/Quantitative Methods IM/Science IM/Sci, Tech, Engr & Math Management Marketing IM/Oper & Supply Chain Mgmt Pre Economics Pre-Finance Pre Mgmt/Accounting Pre Mgmt/Indust Management Pre-Marketing Pre Mgmt/Management Pre-Supply Chain Info/Analytic Supply Chain Info & Analytics |
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