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PSY 38600 - Consumer Behavior |
Credit Hours: 3.00. Basic concepts and methods of psychology as used to understand consumer behavior. Course covers general concepts (e.g. personality, information-processing, social class, family decision-making) as well as their applications to specific examples of consumer behavior (e.g. information search, product choice, purchase). Typically offered Fall Spring Summer.
3.000 Credit hours Levels: Undergraduate, Graduate, Professional Schedule Types: Distance Learning, Lecture Offered By: Regional Campus Only Course Attributes: Upper Division May be offered at any of the following campuses: Northwest- Hammond |
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