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| MGMT 52100 - Brand Management |
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Associated Term:
Fall 2022
Learning Outcomes: 1. Identify the components of a firm's brand equity, based on weekly discussions of "Best Practice" cases assigned in the course. 2. Demonstrate an understanding of how a firm formulates, develops, and executes a firm's branding strategy. 3. Demonstrate an understanding of the key components of a firm's branding strategy. 4. Develop an understanding of how a firm manages the issues of building brand equity, measuring brand equity, and understanding how to grow a firm's brands. Required Materials: Technical Requirements: |
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