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| BCM 55500 - Construction Leadership And Marketing |
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Associated Term:
Spring 2014
Learning Outcomes: 1. Leadership theories. 2. The characteristics and behaviors of successful leaders. 3. Contextual factors affecting leader effectiveness. 4. Dynamics of leader-follower relationships. 5. Communication, decision-making and other key leadership skills. 6. Contemporary challenges confronting organizational leaders. 7. Marketing theory. 8. Marketing vs. business development. 9. The marketing process. 10.Introduction to a Construction Marketing Dashboard. Required Materials: Technical Requirements: |
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