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Textbook Information
The following is a list of required and optional materials for this course. This information is subject to change.
Marketing Management - 31667 - MGMT 62000 - Lecture
REQUIRED TEXTBOOK
:
ISBN
: 9781936572595 -- Strategic Marketing Management - The Framework, 10th Edition
Author
: Alexander Chernev
Publisher
: Cerebellum Press
Edition/Year
:10 / 2019
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